Crossing Mountains and Seas, Warmth in Pastoral Songs: The "Five Actions" of CONSINEE's Grassland Tour Paint a New picture of the Cashmere Industry
On September 20, 2025, the Bayannur grassland in Inner Mongolia was wrapped in the warmth of golden autumn. The clear blue sky was dotted with a few wisps of white clouds, and the grass all over the mountains was shimmering with a soft pale yellow. Xue Jingli, the chairman and president of CONSINEE Group, personally led the inspection team to embark on an in-depth investigation trip to the grassland pastoral area of Bayannur. As a leading brand in the global high-end cashmere industry, CONSINEE has left a significant mark on this golden autumn grassland trip with its "five actions" : tracing the origin of the cashmere breeding land, voiding the industrial chain, signing contracts for innovation, donating to warm pastoral areas, and exploring the deep hinterland.
Exploring the Textile Industry in Peiping: Tracing the Origin of the Cashmere Industry
On the morning of the 20th, Xue Jingli, the chairman and president of CONSINEE Group, led a team to inspect the breeding base and ecological ranch of Beiping Textile Group. This is the core breeding farm of the Erlangshan White Cashmere goat population, featuring a vast and stable breeding network. The original ecological grassland stretches as far as the eye can see, and the cashmere fibers nurtured here are fine, soft and white. Both sides had in-depth exchanges on industrial trends, breeding innovations, etc. CONSINEE highly recognized the textile industry system of Beiping. This visit opened the door for raw material supply and technological cooperation between the two sides. In the future, it is expected that they will jointly promote the green and sustainable development of the cashmere industry and bring high-quality products to consumers.
Full Industrial Chain Discussion: CONSINEE Speaks Out Deeply
On the afternoon of the 20th, the "Grassland Forum on the High-Quality Development of the Entire Industrial Chain of Erlangshan White Cashmere Goats" was grandly held. This symposium brought together government departments at all levels in Inner Mongolia Autonomous Region and Bayannur City, research institutions and universities, as well as well-known enterprises in the upstream and downstream of the cashmere industry. CONSINEE Group was invited to attend. Representatives from the entire industrial chain, from local herdsmen to raw material processing, product manufacturing and brand sales, gathered together, aiming to promote the coordinated development of the industry through dialogue and exchange. Xue Jingli, the chairman and president of CONSINEE Group, was invited to speak at the full industrial chain forum. During the discussion of key topics, he delivered an important speech on "The Importance and Methods of Continuously Improving Raw Material Quality". He said that as a representative enterprise deeply engaged in the luxury yarn and fabric field, CONSINEE has been striving for excellence in raw material control for many years. We are well aware that the quality of cashmere raw materials is the lifeline of the entire industry's development, which is closely related to the global market's supply and demand pattern and the future direction of the industry. Chairman Xue emphasized that the protection and improvement of superior varieties is a long-term strategy, and the introduction of modern management and operation in the primary industry pasture plays a crucial role in enhancing the quality of raw materials. This speech not only shared CONSINEE's experience in improving the quality of raw materials, but also provided a referenceable idea for the entire industry. At the meeting, enterprises such as Ordos and MUJI offered suggestions for the development of the industry. Units like the Agricultural and Animal Husbandry Research Institute also expressed their willingness to actively provide technical support for the high-quality development of agriculture, animal husbandry and seed industry, and work together to promote the development of the industry. ​
Signing the "Double Excellence" strategic Agreement: Opening a New Chapter of Cooperation
CONSINEE has always been committed to strengthening the entire industrial chain from the front-end breeding to the back-end spinning, and has always focused on the protection of superior varieties. At the signing ceremony of the discussion, CONSINEE Group signed a strategic cooperation agreement with the Erlangshan Pasture of Inner Mongolia Beiping Textile Co., LTD. The two sides will jointly build a "High-Quality traceable cashmere Raw Material supply Base" and a "high-quality Erlangshan Cashmere Goat Joint Breeding Base", expand the supply and demand scale of non-cashmere, improve breeding and farming conditions, and establish a fiber inspection center, information sharing center, etc. Strengthen the exchange of technology and talents, enhance the quality of cashmere raw materials from the source links such as the protection and improvement of seed sources and the introduction of modern ranch management models, promote the high-quality and sustainable development of the entire cashmere industry chain, and contribute to the local economy.
Warm Donation: Caring for Pastoral Areas shows responsibility
Caring for the place of origin and warming the hearts of the shepherds. While participating in discussions to promote industrial development, CONSINEE Group has never forgotten to give back to the pastoral areas. During the meeting, the group presented daily necessities to the Erlangshan Pasture area, showing care for the lives of herdsmen through practical actions. These supplies not only brought warmth to the herdsmen, but also demonstrated CONSINEE's emphasis and assistance to the upstream pastoral groups as a core enterprise in the industrial chain, highlighting the company's concept of "parallel development of industry and social responsibility". From enhancing the quality of raw materials to caring for the daily lives of herdsmen, CONSINEE is deeply integrating into the construction of the entire cashmere industry chain ecosystem through all-round actions.
Deep into the heart of the grassland: Anchor high-quality raw materials with strict standards
On the 21st, led by Chairman Xue, the inspection team headed straight for the core ranch of the white cashmere goats at Erlangshan. Herds of white-haired goats are leisurely foraging on the vast grassland, while herdsmen are skillfully tending to their flocks, presenting a vibrant scene of grassland pastoral songs. Members of the inspection team had a cordial exchange with the person in charge of the ranch and the herdsmen, inquiring in detail about the breeding scale, daily management, disease prevention and control, as well as the output and quality of cashmere of the Erlangshan White Cashmere goats. They also elaborately explained to the herdsmen the strict control standards of raw materials of CONSINEE. When learning that the herders' cashmere quality has been improving year by year and their income has been steadily increasing through scientific breeding, Chairman Xue expressed his satisfaction, saying, "High-quality cashmere is the foundation of industrial development. The herders' dedicated breeding provides the most precious raw materials for the industry." CONSINEE has always emphasized "material" and "craftsmanship", attaching great importance to the close connection with pastoral areas, and hopes to work together with everyone to make this "soft gold of the grassland" even better.

Crossing mountains and seas, just to keep an appointment with the grassland; The warmth of the pastoral song is all for painting a bright future for the cashmere industry. CONSINEE Group maintains its original aspiration by tracing the origin of its bases, anchors its direction through the voice of its industrial chain, accumulates momentum through strategic contracts, conveys warmth through warm donations, and empowers its brand by seeking roots in its hinterland, fully demonstrating the responsibility and strength of a leading enterprise in the industry. Paying tribute to the source and looking forward to the future, we will turn the gains from this investigation into concrete actions. With leading standards, technologies and cultures, we will connect the entire industrial chain of "grassland raw materials - high-end products - global markets", allowing high-quality cashmere to spread from the grassland to a broader world, and making Muge more resounding in the coordinated development of the industry!